With our non-alcoholic beer, you can crack one mid-ride, mid-hike, or even mid-match. Whether you're bombing down trails on a mountain bike, chasing a personal best on the field, or cooling off after a climb.
This store requires javascript to be enabled for some features to work correctly.
100+ 5 star reviews
DO
STUPID
STUFF
SOBER
award winning non-alcoholic craft beer for anytime, anywhere
Shop Our Beer
ANYTIME ANYWHERE
DO STUPID
STUFF SOBER
100+ 5 star reviews
"never fails to impress"
- Melissa L.
"a great drink"
- Adrian H.
"a huge hit"
- Kendra N.your every day beer
anytime, anywhere
HAVE YOUR BEER WHEREVER YOU ARE
Who says beer has to wait until the game's over?
You don't have to choose between performance and beer. Full flavour, zero compromise
as featured in
